Newspaper Consortium names executive director
By Leah McBride Mensching, Tuesday 5 August 2008 at 16:57 :: Management :: #2045 :: rss
Longtime Tribune Co. veteran Michael A. Silver will be the first executive director of the Newspaper Consortium, a joint venture between 30 newspaper companies and Yahoo!, MarketWatch reported Monday.
Silver will report to the Consortium's Board of Directors and Executive Committee to “begin developing new opportunities for the Consortium across the digital media landscape, as well as to grow the Consortium's existing relationship with Yahoo across content and advertising,” the announcement stated, Editor & Publisher reported.
The Newspaper Consortium aims to deliver online advertising from newspapers at a local level, while the 779 newspapers involved in the deal provide headlines to Yahoo!, which it places across its properties, linking back to the original articles on the newspapers' Web sites.
“Silver will be the public face of the consortium, which has partnered with Yahoo! on recruitment advertising, and is expected to soon launch a new toolset for targeting newspaper Web site users,” E&P reported.
Silver will also advise member companies on how to best maximise online revenue, while also heading up management and oversight of agreements between Yahoo! and the Consortium's member companies, MarketWatch reported.
“Mike is widely respected across the broad media landscape because of his success developing and executing a wide range of innovative digital media initiatives,” said George Irish, president of Hearst Newspapers and chairman of the Consortium's board of directors, according to MarketWatch.
Silver started with the Tribune Co. as a reporter, and throughout his career has led multimedia initiatives, such as the company's initial investment in AOL, according to E&P.
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