UK's Sun and Standard fare best among circulation woes
By Leah McBride Mensching, Friday 8 August 2008 at 17:48 :: Circulaton & Distribution :: #2071 :: rss
The London Evening Standard and The Sun were the only UK newspapers to record increases in circulation, according to ABC's July newspaper figures, Press Gazette reported Friday.
The Standard's year-on-year circulation was up 6.28 percent to average 275,186 in July. However, it did give away 126,790 copies to airlines, hotels and trains, or 43 percent of its entire average circulation.
The Sun's circulation rose just 0.16 percent, yet it continues to perform as the top national UK newspaper, with average sales at 3.12 million.
Other UK titles did not fare as well, with the Daily Mirror seeing its year-on-year sales figures drop 7.47 percent, to 1.44 million. Year-on-year sales at the Daily Mail were down 5.4 percent to 2.27 million year-on-year, yet month-on-month sales at the title were up 1.77 percent. Meanwhile the Daily Star saw a 9.05 percent decrease year-on-year, to average 738,532, yet it too saw a month-on-month increase, of 0.72 percent, Press Gazette reported, citing ABC figures.
The Financial Times dropped by 4.89 percent, to 423,575, and The Scotsman, published by Johnston Press, saw yearly sales drop 9.6 percent, to 49,422.
Sunday titles also posted a slump in circulation in July. The Mail on Sunday saw year-on-year figures slide 4.89 percent, to 2.2 million; the Sunday Express posted a 14.93 percent loss from July 2007, to 655,003; and the Daily Star Sunday's sales declined 9.54 percent year-on-year, to 388,880, Press Gazette reported.
The Sunday Times fared the best of the weekend titles, with a loss of less than 1 percent from July 2007, to 1.16 million.
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