NMA launches online readership measurement tool
By Leah McBride Mensching, Wednesday 13 August 2008 at 20:30 :: Online/Digital Publishing :: #2103 :: rss
As part of its PressClick initiative, the UK Newspaper Marketing Agency (NMA) has launched a tool that measures data about national newspapers' online readership, the Market Research Industry Online reported.
The Newspapers Online Analytics (Noa) system collects traffic data, and sorts by overall monthly traffic, as well as by day and time of day. It also takes out users visiting multiple sites, so monthly data is not duplicated.
Noa also gives data on content that is viewed, entry points, which domains referred users to the site, search terms and time spent, Market Research reported Tuesday.
“This work should bring a greater awareness of the scale of online newspaper sites and the value that they can add to a campaign, ultimately becoming a key part of the planning process,” said Ian Armstrong, manager of customer communications at Honda UK, according to Market Research.
Noa data, provided by measurement firm sophus3, is also benchmarked against ABCe data.
Comments
No comment.
Post comment