£5 billion in ads taken out in UK newspapers
By Leah McBride Mensching, Friday 15 August 2008 at 18:08 :: Advertising :: #2113 :: rss
Almost £5 billion worth of ads were taken out in UK newspapers last year, according to the latest figures from Ofcom, AllMediaScotland reported Thursday.
At £4.7 billion last year, newspapers continue to attract more advertising spend than television, radio or the Internet in the United Kingdom.
Also last year, media advertising spending grew the most in the past three years, up 6.3 percent to a total of £14.9 billion. The increase was due mostly from a rise in Internet advertising, which grew an average of 70.2 percent each year for the past five years, Ofcom reported, according to AllMedia Scotland.
In 2007, Internet ad spend totalled more than net ad revenues of ITV1, Channel 4, S4C and Five combined, and also totalled as much as outdoor and magazine ad spend combined, AllMediaScotland reported.
Comments
No comment.
Post comment