Online readership growth, print circulation slows in Australia
By Leah McBride Mensching, Friday 15 August 2008 at 21:42 :: Circulaton & Distribution :: #2117 :: rss
Online readership growth is decelerating and circulation of most print editions is down across Australia, yet readership of just over half the country's metropolitan dailies and their colour magazine inserts is on the rise, according to the latest Roy Morgan Research data, The Age reported Friday.
In the April to June quarter, online newspaper readership growth was a bit slower than in the previous quarter. Unique users of the most popular newspaper sites were up 32.5 percent (smh.com.au), 6.9 percent (National Nine News) and 27.9 percent (theage.com.au).
This is compared to bigger growth the previous quarter, January to March, when smh.com.au was up 66 percent, National Nine News was up 20.9 percent and theage.com.au was up 55.8 percent, The Age reported.
Roy Morgan surveyed 33 metropolitan daily newspapers and magazines, and of those, readership of 19 was up, while 14 saw lower readership for print versions in the second quarter, according to The Age.
For overall daily newspapers, from Monday to Friday, as well as Saturday and Sunday editions, circulation at 22 editions fell in the second quarter, compared with the same quarter in 2007, while 12 editions saw an increase in circulation over last year, according to the Audit Bureau of Circulations, The Age reported.
The newspapers seeing the largest circulation increase was The Australian and the weekend edition of the Northern Territory News, both of which grew circulation 2.3 percent. The Australian's circulation is up to 136,000 while the Northern Territory News grew to 31,860.
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