Mobile advertising gaining in India, Britain and U.S.
By Alisa Zykova, Monday 18 August 2008 at 19:20 :: Advertising :: #2126 :: rss
Mobile advertising seems to be gaining popularity in Britain, the United States and India, according to research conducted by GfK Technology, Marketing Media Review reported.
The most common platform for mobile advertising may be text messaging, the research has discovered.
Fifty-one percent of British citizens and 37 percent of U.S. citizens received mobile ads. Meanwhile, 74 percent of ads in India, 48 percent of ads in Britain and just 2 percent of ads in the United States come through text messaging, according to GfK Technology research.
The most “responsive” mobile phone users were found to be the British, with 16 percent reacting to ads, Marketing Media Review reported. Only 8 percent of U.S. users and 4 percent of Indian users responded to mobile phone ads, Marketing Media Review reported.
The study was conducted during the second quarter of 2008, featuring 1,000 adult citizens of India, Britain and the United States, according to Marketing Media Review.
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