The four-way battle between free newspapers in Denmark is “unsustainable,” stated Mecom, the largest newspaper publisher in the country, with a 35 percent market share. Denmark is Mecom's second-largest market, after the Netherlands. Mecom also owns newspapers in Germany, Norway and Poland, the Times Online reported.

Some analysts have cut their earnings forecasts for Mecom due to “worries about the faltering European economy, the impact of rising inflation and the (freesheet) battle in Denmark,” according to the Times Online. The broker Cazenove decreased its earnings target for Mecom by 8 percent for 2008, and by 7 percent for 2009.

Sales were up slightly, at £770 million (€974.3 million), but operating profit was down 3 percent to £64 million (€80.9 million), after adjustments for acquisition-related depreciation and before exceptional items, the Times Online reported.