Israel Today to add weekend edition
By Leah McBride Mensching, Monday 25 August 2008 at 20:02 :: Newspaper Data :: #2166 :: rss
Free daily Israel Today will launch a weekend edition in October, increasing publication to six days a week, Newspaper Innovation reported Monday.
Currently, the Israeli paper publishes on Jewish weekdays, from Sunday to Thursday.
The Friday weekend edition will be twice the size of the weekday edition, at 80 pages or more, and will also have a special weekend supplement.
It is not yet known how the Friday edition will be distributed, as the weekday edition, with circulation of 255,000 a day, is currently distributed at workplaces, which are closed on Friday. The free daily is also delivered to homes in areas where there are no regular distribution sites, Newspaper Innovation reported.
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