Interpersonal recommendation and newspapers most trusted ad types
By Erina Lin, Friday 5 September 2008 at 18:01 :: Advertising :: #2232 :: rss
Interpersonal recommendation/users’ opinions and newspapers are the most trusted types of advertising, while online/mobile ads are trusted by fewer respondents, according to eMarketer and Nielsen, SFN's World Digital Media Trends 2008 reported.
According to the study, interpersonal recommendation, such as word of mouth, is still the most trusted ad format, by nearly 80 percent of the respondents.
Consumer opinion posted online is also highly trusted, with more than 60 percent saying so, according to eMarketer and Nielsen.
It is interesting that many online users still think newspaper ads are more trusted than ads placed with other sources, with 63 percent of respondents saying they trust newspaper ads more than online ads, television ads and even magazine advertising. New online ad formats, including search advertising, online banners and mobile text ads, were ranked at the bottom, with only less than 40 percent stating they trusted trusted those ads. This indicates that although the online and mobile ad space is growing aggressively, it still takes time to earn users’ trust, according to the World Digital Media Trends 2008 report, released by SFN and the World Association of Newspapers.
Comments
1. Saturday 6 September 2008 at 08:18, by angelinjones
Post comment