U.S. online video ad outlook still prosperous
By Erina Lin, Monday 8 September 2008 at 17:01 :: Advertising :: #2239 :: rss
Online video ad spending in the United States will reach $1.4 billion in 2010, up from $619 million this year, according to video ad company LiveRail, eMarketer reported.
This year, online video still makes up only 2.4 percent of all online ad spending, LiveRail predicted.
Based on eMarketer's analysis, online ad spending in 2010 will total $1.15 billion, up from $505 billion in 2008. Similar to LiveRail’s figures, online video contributes only two percent of total online ad spending in 2008, but will reach 10 percent in 2013.
Most of the online video ad spending predictions released last year are pretty optimistic. Why? Over half of U.S. consumers watch online video currently, and by 2012 about nine out of 10 will do so, eMarketer reported.
According to a survey conducted by The Conference Board and TNS in Q3 2008, those responding online households said they watched TV online because it was convenient – they could watch them based on their schedule and also skip commercials.
However, the percentage of respondents saying that they watched online video to avoid commercials dropped from Q3 2007, which may indicate that “commercials are a fair price to pay for quality content, or that it may simply be a function of the growing number of ad-supported online videos,” eMarketer reported.
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