Austria daily offers new subscribers cash refund
By Erina Lin, Thursday 11 September 2008 at 00:31 :: Competition :: #2267 :: rss
Austria daily Österreich is famous for its giveaways to new subscribers, such as iPods, coffee machines, free highway vouchers. The latest offer is a cash refund, according to Newspaper Innovation.
New subscribers for at least one-year subscription will receive €100, either in cash or on their bank account.
As the subscription costs over €170, this lowers the price to €70, making the subscription of the home-delivery paper 23 cents a day.
Österreich has the circulation of 304,000, according to the latest OAK audit. However, “only paid circulation” is 130,000, and “paid circulation including bulk-sales” is 167,000, Newspaper Innovation reported.
“Bulk indicates free in this case, total free circulation must be around 175,000,” according to Newspaper Innovation.
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