Survey: Newspaper reading habits slide in Ireland
By Leah McBride Mensching, Friday 19 September 2008 at 18:23 :: Circulaton & Distribution :: #2319 :: rss
Fewer people in Ireland are in the habit of reading newspapers according to a survey, with 72 percent of adults saying they read a newspaper on Sunday, a three point drop from the prior survey, The Irish Times reported.
Newspaper readership is highest on Sundays, but on weekdays readership has decreased over the past three years, with 56 percent of adults saying they read a daily, the survey found.
“The newspaper market in Ireland is congested, with not only Irish newspapers but also British titles, many now localised, fighting for attention in the newsagents,” The Irish Times article stated. “In the daily market, tabloids have been adding readers while the broadsheets – apart from The Irish Times – are losing out.”
The only tabloid that saw a decrease in readers was the Irish Sun, with readership down 7 percent.
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