Bloomberg added into Google TV Ads service
By Erina Lin, Tuesday 30 September 2008 at 22:08 :: Advertising :: #2369 :: rss
After its advertising selling deal with NBC Universal, Google has added Bloomberg Television to its stable, Media Post reported Friday.
Bloomberg Television, the cable financial news network with more than 50 million subscribers, will sell its ad inventories through Google's TV Ads service, an auction-based, self-service system. Bloomberg, just like NBC and the Dish Network which have also reached deals with Google, hopes the range of advertisers will be expanded on its network.
According to Bloomberg, “it will take full advantage of Google's TV Ad platform, which can offer second-by-second viewership data from millions of set-top boxes that carry the Dish Network satellite distribution system,” Media Post reported.
Most of Bloomberg's viewers are upscale with higher incomes, Trevor Fellows, head of advertising sales at Bloomberg, said in a press release. “They are extremely difficult to quantify using traditional methods... We believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience,” Fellows added.
According to Google, the TV Ads auction-based pricing system allows advertisers to “only pay for impressions delivered to their ads. They can receive integrated digital reporting within 24 hours,” Media Post reported.
Earlier this month, Google struck a deal with NBC Universal, which allows Google to sell advertising on six of its cable networks, but not including the USA Network, Bravo and the flagship NBC broadcast network.
Analysts speculated that NBC will be giving Google the harder-to-sell inventories during overnight and some daytime on those cable networks. Bloomberg did not reveal the time-period parameters for Google to sell ads, Media Post reported.
For the previous article on this topic, please click here.
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