Janet Coats, the Tribune's editor, would not give much information on how the paper would look when its smaller design launches Monday, but there is talk that Tribune will reveal a two-section edition on weekdays, according to the St. Petersburg Times.

Due to plunging advertising revenue and rising expenses, Media General is considering significant changes, especially to its business and editorial structures.

“The old (economic model) for newspapers is fading away…(but) I don’t think the Internet will save newspapers, either. You need 22 Internet readers to produce the same revenue as one newspaper reader,” said Brown, the St. Petersburg Times reported.

Coats said that “people tend to be skimmers during the week, reading more in depth in the weekend. People use the paper differently now, and we have to reflect that.”