Holovaty mixes programming and journalism to create mash-up database journalism, presenting information through listings and maps – whatever best presents the information in the easiest way possible. He emphasises information, not stories.

“And now google wants to buy Holovaty's startup, we hear. Holovaty says that he's had no conversations with Google, but did have lunch with a friend at Google's campus last week, which he stresses was 'a social matter,'” ValleyWag stated. “There's no 'deal,' Holovaty tells us.”

Another one of Holovaty's past creations is Django, which is a set of tools used for coding in the programming language Python, which is “strongly preferred at the Googleplex,” according to ValleyWag.