Sales 2.0: Social media tools a 'priority'
By Leah McBride Mensching, Thursday 9 October 2008 at 23:32 :: World Digital Media Trends :: #2428 :: rss
The role social media plays in how customers receive and send information is leading many companies to create social media solutions, Market Wire reported Thursday.
According to a study by the Aberdeen Group, “Sales 2.0: Social Media for Knowledge Management and Sales Collaboration,” 59 percent of Best-in-Class companies have made “social media collaboration tools” within their sales department a priority. Meanwhile, 35 percent of other companies do so.
The study found that companies are funding organisational capabilities and technologies to improve sales and therefore increase top-line revenue growth and improve sales productivity, according to the Market Wire report, posted by MarketWatch.
Meanwhile, 32 percent of respondents stated they decided what to spend on sales performance based partly on the need to “compete with increasing customer and prospect knowledge of products and competitive differentiators,” according to Market Wire.
“The result of an increased number of companies welcoming, and in some cases facilitating, online conversations about their product or services, is ultimately a more knowledgeable and informed customer,” said Alex Jefferies, a senior research associate at Aberdeen, according to Market Wire.
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