Google’s Print Ads programme, which sells contextual display spaces in print newspapers, is now working with 750 newspapers, according to a speech by Stephanie Davis, head of publisher development for Print Ads, at the NAA Marketing conference in Orlando.

According to Davis, newspapers and Google are helping each other. However, an article on the Local Onliner pointed out that perhaps newspapers need Google more. “Even if CPC rates may be peaking for Google and display is a much needed growth channel,” according to the article.

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Mobile ad spending in Western Europe is expected to skyrocket within next few years, according to research firm eMarketer.

The mobile ad spending will exceed US$3.46 billion in 2011, from merely $454 million in 2006. The growth in Western Europe is nearly sevenfold.

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Six out of ten Canadians say they prefer newspaper ads to TV advertising, according to a survey released by the Canadian Newspaper Association.

This survey was conducted by Ipsos Reid on behalf of the Canadian Newspaper Association from January 31 to February 4, 2008, with an interview sample of 1,428 adults equally proportioned across the demographic groups.

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In the last two years, TV advertising has lost ground due to the digital competition, according to a recent study by the Association of National Advertisers and Forrester Research.

According to the study, 62 percent of marketers believe television is less effective than in 2006. This echoed the fact many TV marketers are interested in experimenting with new digital platforms for video commercials.

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The Evening Standard has a created a competition for advertisers, rewarding the winner with a £200,000 media campaign in the newspaper.

Those competing for the prize had to submit a 500 word essay on why their brands or clients want to reach the Evening Standard's audience, and how they “plan to use a selected range from the newspaper's media opportunities,” the competition announcement stated.

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The Sun-Times Media Group (STMG) Tuesday announced it will outsource its advertising production work to Affinity Express, which by estimate would save US$3 million annually for the company, Editor & Publisher reported Wednesday.

"Partnering with Affinity will enable us to significantly upgrade our service to our advertisers while reducing our costs," said president and CEO of STMG Cyrus Freidheim Jr. in a statement. "This is one in a series of actions to make our company more nimble and efficient."

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According to research firm Mindshare Interaction, the Russian online advertising market is projected to achieve US$685 million in 2008, after doubling to $369 million last year.

The figures surpass previous predictions, a Russian daily reported.

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Four U.S. publishing companies today announced a one-stop shop, offering advertisers space on local newspaper and TV station Web sites, called quadrantOne.

Participating firms are Hearst, Tribune, Gannett and The New York Times, according to Editor & Publisher.

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Growth in Australia's online advertising market continued to slow in 2007, but display advertising surged, The Australian reported Thursday.

Advertisers spent AU$1.4 billion online last year, and $31 million more in the fourth quarter compared with the third quarter, according to Internet Advertising Bureau figures.

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Reuters and the Guardian have reached an advertising agreement in the United States, which allows Reuters to sell Web advertising targeting the Guardian’s U.S. online readers, Editor & Publisher reported Wednesday.

According to the terms, Guardian.co.uk will be sold alongside Reuters.com in the Reuters Affiliate Network, a newly launched collection of news sites and blogs targeted to business professionals.

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Attempting to benefit from cost-per-click or cost-per-action online advertising, News Digital Media has launched a performance-based network of advertising spots on its Web sites, The Australian reported Thursday.

The New Performance Network is hoped to give NDM access to about 40 percent of the online display advertising market.

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According to research firm iReach, online advertising in Ireland is increasing, but has failed to keep pace with the UK.

Internet advertising accounted for 12 percent of total media advertising in the UK last year, but only accounted for 2.5 percent in Ireland. However, according to eMarketer, this may not be a fair comparison since the UK has one of the highest rates worldwide. Even the rate in the United States is lower - only 7.4 percent in 2007.

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Yahoo is the top ranked online ad publisher in United States, with a 19 percent share of online display ads, according to the latest comScore figures, MediaPost reported Monday.

Following Yahoo is Fox Interactive (16.3 percent), Microsoft sites (6.7 percent), Time Warner Network (5.8 percent) and Facebook (1.5 percent).

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