Top Swiss free newspaper, 20 Minuten, distributed a new free discount magazine Monday in Zurich, Newspaper Innovation reported.

The magazine, 20's best, showcases 26 products, and gives readers special discount offers for those products.

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Canwest Publishing Inc.'s 10 regional daily publications could see an increase in advertising revenues, thanks to the 2010 Olympic Winter Games in Vancouver.

The largest publisher of paid English-langugage dailies in Canada will be the “Official Regional Newspaper Publisher” for the Olympics, Editor & Publisher reported Wednesday.

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Advertising revenue for domestic Canadian newspapers rose to $3.98 billion in 2006, up 2.7 percent from the previous year, according to the latest report from Statistics Canada.

Daily newspapers generated $2.85 billion revenues in advertising, while community papers brought in $1.13 billion, Media in Canada reported.

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Mirror Group Newspapers is set to raise its revenue from its online platforms, expanding advertising opportunities for clients by combining its online and print advertising sales teams, Brand Republic reported Tuesday.

The UK newspaper group is reportedly looking at completely integrating its print and Web site advertising sales teams, which has been predicted to begin in June. Ad sales staff will then cross-sell sell print, digital and mobile platforms.

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Yahoo! Inc. announced Monday it will launch a new advertising management platform in phases, beginning with members of its Newspaper Consortium in the third quarter this year, paidContent reported.

AMP! from Yahoo!, will aim to simplify online advertising for advertisers, publishers, agencies and ad networks. The platform was formerly known as Project Apex.

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U.S. total advertising spending was up 0.6 percent in 2007, according to new data from Nielsen.

The data showed that ad spending in local papers declined 7.5 percent, while national papers spending dropped 7.7 percent, which are two of the biggest declines of all.

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ZenithOptimedia has lowered the forecast for 2008 U.S. ad spending, due to the effects of the housing crisis and the fading consumer confidence.

Newspaper advertising, according to ZenithOptimedia, is experiencing a bigger impact, while online spending grows much faster than expected.

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Michael Steib, Director of Google TV Ads, stressed at the Television Bureau of Advertising’s annual marketing conference in New York that the Web giant is eager to work with broadcasters, in order to bring more ads into the TV market, Broadcasting & Cable reported Thursday.

Google TV Ads, “an end-to-end digital system for buying, selling, measuring and delivering television ads” on Google’s Web site, had a trial in 2006 on a California cable system, before it expanded to Dish Network satellite subscribers last May.

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U.S. online advertising totalled more than US$12 billion in 2005, reached nearly $16 billion in 2006, and exceeded $18 billion in 2007, according to WR Hambrecht + Co.

In 2005, search and display accounted for two-thirds of the total ad spending, with $5.13 billion and $4.25 billion, respectively. E-mail classified was ranked as the third, with more $2 billion. Referrals and online video made up very little.

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Worldwide mobile ad spending is expected to increase from US$2.7 billion in 2007 to $19.1 billion in 2012, according to a new eMarketer report, Media Post reported Thursday.

Most ad dollars will go to text messaging, which is expected to continue to be the dominant “non-voice mobile service” over the next few years, particularly in large markets in China and India that lack 3G networks. This year, U.S. mobile spending is predicted to almost double to $1.7 billion.

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Many new media experts believe that no matter who wins the tussle between Microsoft and Yahoo, newspapers will end up being the ones “who get squeezed,” Editor & Publisher stated Wednesday in a special report.

The back-and-forth between the two online giants can only distract Yahoo as its online ad tools are rolled out for its newspaper consortium, according to the report.

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Due to changing consumer habits, U.S. advertisers and marketers are about to switch their investments to new digital and out-of-home media platforms, according to the latest forecast from research firm PQ Media.

The report pointed out that companies will spend over $160.8 billion in 2012, 82 percent more than in 2008, on 18 emerging markets, which include online videos, store-based TV screens, sponsored events, TV and movie product placements, mobile phones, video games and digital video recorders.

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According to research firm TNS Media Intelligence, U.S. ad spending lagged in the fourth quarter because marketers cut newspaper and radio ads due to the weakening economy.

Ad spending dropped 0.1 percent compared with the same quarter in 2006. It rose 1.3 percent from the third quarter of 2007, and slid 0.2 percent from the second, according to TNS.

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English-language media, which accounts for only 15 percent of the total Indian newspaper market and has at least seven times less readership than Hindi-language media, claims the biggest share of total print ad space, according to a study conducted by local brokerage firm Motilal Oswal.

According to the study, this can be attributed to much higher ad rates in the English media, which usually came from the perception that the purchasing power of the niche readership of English newspapers is much higher than that of Hindi readers.

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New online ad network QuadrantOne has signed on 26 more papers from The Newspaper Consortium, BizReport reported Tuesday.

Launched by newspaper publishers the New York Times Company, Hearst, Gannett Company Inc. and Tribune Co. QuadrantOne has only been around for a few weeks, but has quickly gained ground in the market.

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