Friday 31 August 2007
Sun slashes price in London and south-east
By Erina Lin, Friday 31 August 2007 at 21:28 :: Competition
The Sun is cutting its price from 35 pence to 20 pence in London and the south-east beginning Monday.
The move is aimed at keeping sales of News International’s red-top above 3 million copies per day. However, it may hit circulation revenue hard, because London and the country's south-east make up for about 20 percent of sales.



