Monday 17 September 2007
CPA to launch press campaign
By Leah McBride Mensching, Monday 17 September 2007 at 22:50 :: Publishers’ Associations
The Czech Publishers Association has announced it will launch an autumn campaign to promote the daily press and help educate advertisers on how to better use daily newspapers for publicity.
The campaign will aim to support publicity performance growth in daily newspapers as well as readership rates, Jiří Hořčica, account manager at the public relations agency Bison & Rose, stated in a press release, according to a Czech Business Weekly article.



