World Digital Media Trends

Wednesday 25 July 2007

Report: Online newspaper audience rising double that of Internet population

By Erina Lin, Wednesday 25 July 2007 at 22:22 :: World Digital Media Trends - Online/Digital Publishing - Publishers’ Associations

Newspapers' online audiences are growing twice as fast as the Internet's general audience, according to research by Nielsen//NetRatings for the Newspaper Association of America.

This new research is being used to support the NAA's new ad campaign, Newspaper: The Multi-Medium. The campaign aims to attract marketers to newspaper Web sites based on the apparent higher earning power and sophistication of newspaper readers compared to average web surfers.

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Friday 13 July 2007

Ifra releases reports

By Leah McBride Mensching, Friday 13 July 2007 at 21:46 :: Publishers’ Associations

Ifra, the international newspaper operations organisation based in Germany, has released four special reports and two research reports that explore production and technology topics.

The first report examines “local search,” which studies market developments and options for publishers who want to compete with search-engine giants.

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Monday 2 July 2007

Belfast Telegraph named newspaper of the year

By Leah McBride Mensching, Monday 2 July 2007 at 05:06 :: Publishers’ Associations

The Belfast Telegraph won the newspaper of the year award in the UK's premier Regional Press Awards for the second year in a row.

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