The Daily Mail's chairman is in talks with a UK senior government education adviser to sponsor an academy near the newspaper's office in Kensington, west London.

In the past, Jonathan Harmsworth (also known as the fourth Viscount Rothermere) ended plans to start five academies, “apparently because executives within the trust feared it would compromise the papers' ability to criticise the government,” the Guardian reported Saturday.

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The results of a survey taken by organisations that conduct webinars were released this week, with findings that indicate simple practices can be implemented during a webinar to improve their effectiveness.

The survey, conducted by Osterman Research for Citrix Systems, also noted that these practices can mean a much greater return for very little extra effort.

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Indian newspapers could be helped by more dialogue within the industry, as well as learning from outside industries, participants said at the final day of the International Newspaper Marketing Association's (INMA) first South Asian conference in New Delhi Friday, The Times of India reported.

“As an industry we do not discuss what advertisers expect from us. If we talk more and discuss such ideas at least once a year we can definitely improve,” said Ravi Dhariwal, president, INMA Asia division, and CEO (Publishing), The Times of India.

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The Newspaper Association of America has launched a blog targeting newspaper executives, aimed at sparking conversation about the future of industry.

Several industry observers including Deutsche Bank analyst Paul Ginocchio and technology forecaster Paul Saffo were invited to write essays about their vision of the future of newspapers. The blog also invites people to respond.

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