Reuters is making its news content more available to developers through a non-commercial API offering, available through Reuters Labs, Mashable reported Monday.

This will enable developers to create applications around Reuters news, or make the content fit better on existing sites or applications.

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According to a new survey by Prospectiv, about 87 percent of people feel that very few (58 percent) or none (29 percent) of the ads offered on social networking sites match their specific interests and preferences.

Fifty-six percent polled said their online experience would be improved if social networking sites offered more advertisements tailored to their specific interests and preferences.

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Even as U.S. newspapers are going through a tough time of change and financial woes, they are investing in online, beefing up their video operations, a pleasant and encouraging surprise, according to the Newspaper Association of America's online video survey report, out this month.

The report, part of the NAA's Development and Growth Guide for Newspaper Web sites, aims to give newspapers information on hardware and software, as well as expert advice, case studies and articles about online video. The survey was conducted in February and March 2008.

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Social network users in Europe will reach 107.4 million in 2012, up from 41.7 million in 2007, according to Datamonitor.

The UK is expected to be the biggest grower in social networking over the next five years, up from 9.6 million users in 2007 to 27.1 million in 2012.

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Homes in Singapore will be wired with a fibre optic link, hooking them up to broadband, the Straits Times reported Friday.

In as early as two years, the Fibre To The Home (FTTH) technology promises faster broadband access for all homes in Singapore.

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China will own the biggest share of broadband per household in Asia throughout 2010, while Japan and South Korea are expected to lose shares gradually, consulting firm PricewaterhouseCoopers has forecast.

In 2004, China owned 40 percent of overall broadband households in Asia Pacific, while Japan and South Korea accounted for 27 percent and 21 percent, respectively.

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Google is considering running illustrated advertisements with the results of Web image-queries, a step beyond its text-based ad business, Bloomberg reported Thursday.

“Matching graphical-display ads with image searches represents a large opportunity, and there's lot of potential for advertising revenue there,” Marissa Mayer, a Google vice president, told Bloomberg Radio Wednesday. She added that the company at the same time must ensure such ads don't drive users away.

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The United States took the lead in terms of time spent online in January 2008, according to the data from Nielsen Online.

The data was derived from nine countries, including the United States, France, Spain, the United Kingdom, Brazil, Germany, Italy, Australia and Switzerland during January 2008.

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Most newspaper editors around the world no longer think of their product as “print-only,” and are optimistic about the future of newspapers and their place in the multi-media revolution, according to the Newsroom Barometer, an annual survey of editors around the world, released Tuesday.

The second annual survey of 704 editors and senior news executives from 120 countries was conducted by Zogby International in March, and commissioned by Reuters and the World Editors Forum, a partner of the Shaping the Future of the Newspaper project and also part of the World Association of Newspapers.

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Online advertising in Australia continued to march ahead in the first quarter this year, albeit at a slower pace than over the previous four years, The Australian reported.

The total Internet ad market grew 30.8 percent to AU$385 million in the first three months. Compared with the same period last year, it dropped from a 51-percent increase in 2007.

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As of Q1 2008, 31 percent of Britons ages 15 and older listened to the radio via a digital platform every week, including a digital audio broadcast on the radio, cable television or personal computer, according to the Radio Joint Audience Research estimates.

The growing audience also spent more time on digital radio. Weekly listening hours increased nine percent to reach 184 million in the first quarter, and digital radio now makes up 17.8 percent of all radio listening in the UK.

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Mobile instant messaging (MIM) will replace text messaging (SMS) and eventually e-mail as the most popular mobile non-voice communication application, according to a recent global survey by TNS Global.

Currently, only eight percent of global mobile phone users surveyed use MIM. However, the study found that once users adopt MIM, it becomes the primary communications method and replaces other messaging tools.

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The Associated Press and more than 100 of the news agency's member newspapers on Monday launched a service aimed at making news stories available on Apple's iPhone and other mobile devices, the AP reported.

Currently 107 newspapers are participating in the Mobile News Network, including the San Francisco Chronicle and The Miami Herald.

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Australia will get its first free mobile TV network beginning Thursday, when Bluetooth broadcaster YoMo launches, The Australian has reported Thursday.

The service will update a news and entertainment video feed throughout the day, and will broadcast it using Bluetooth technology to a network of transmission points in Eastern Australia.

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The Guardian’s podcasts will be bring in profits within the next 12 months, the paper’s director of digital content has said, Journalism.co.uk reported Tuesday.

Currently, guardian.co.uk has 12 podcasts, and profit from that content in the coming months will come from implementing a new advertising delivery system that will place ads in the podcasts, Emily Bell, director of digital content at Guardian News and Media told Journalism.co.uk.

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