Yahoo launched a new site Monday, for women between ages 25 and 54, who are called the “key demographic underserved by current Yahoo properties”, the Wall Street Journal reported.

The launch of Shine will help bring in more opportunities for the Internet company to sell advertising targeted to the demographic. According to Yahoo, advertisers in consumer-packaged goods, retail and pharmaceuticals may be those who would like to reach those consumers most aggressively.

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Streaming content in U.S. will bring in about $70 billion revenues by 2013, according to Insight Research’s forecast.

This includes revenues generated from the transmission of digital audio and video files, either via the Internet, an IPTV network, or a mobile phone. The files can be streamed in real time or on-demand, but they cannot be stored.

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Advertising or editorial links in newspapers and on television are more likely to drive consumers to a Web site than links on Google Adwords, according to findings of a survey of 1,000 UK consumers by Greenfield Online.

However, friendly customer e-mail from companies consumers already have a relationship with are most effective, with 52 percent more likely to visit the company's Web site, Global edge reported Thursday.

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YouTube is releasing more details about who's watching their video clips and when, which provides advertisers more insights to target their customers, the Associated Press reported.

The free programme, called YouTube Insight, will be launched on Thursday.

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Television and newspapers were the most popular news sources in U.S., according to the Pew Research Center Biennial News Consumption Survey 2006.

Nearly six out of 10 respondents said they got news from TV yesterday, while 40 percent said so from newspapers, 36 percent from radio and 23 percent from Internet.

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India has passed the 250 million mark and reached 258.53 million mobile subscribers in February, and in the first half of April 2008, the country will outpace the United States and become the second largest wireless network after China, the Times of India reported Tuesday.

According to telecom regulator Trai, 8.49 million telephone connections were added during February. Meanwhile, landline connections went down from 8.74 million connections in the previous month.

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Mobile Internet reach among mobile phone users in Western Europe will reach 38 percent (125 million people) by 2013, according to the latest estimates by Forrester Research.

Currently about 42 million Europeans surf online on a regular basis using their mobile phones.

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Japan outperformed the United States. and six Western European countries in terms of the 3G subscription and penetration, according to the 2006 data from Screen Digest.

In 2006, nearly 70 million 3G subscriptions were reported in Japan, and penetration exceeded 50 percent, making it the most 3G-advanced country among all surveyed.

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Annual revenues of mobile search services are expected to reach $4.8 billion by 2013, Juniper Research firm has predicted in a study.

Some of the factors driving the growth include the decline of carriers' "walled garden" approach, falling data costs and the entrance of search giants such as Google and Yahoo.

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According to a report by Springboard Research, the Indian mobile TV market will generate US$360-million revenues in 2008.

The study surveyed 1,215 mobile users in six major Indian cities, and found out nearly 85 percent of respondents were interested in using mobile TV, if it was available and affordable.

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News and comedy are the top two most popular video categories in the United States, with over 30 percent of online video viewers having ever watched them, according to Pew Internet & American Life Project Tracking Survey.

Educational videos and music are also quite popular, with over 20 percent having watched it in the past.

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TIVO Wednesday announced an agreement with YouTube, which allows subscribers to the DVR service to view YouTube videos on TV, Media Post reported Thursday.

According to the company, the service will be launched later this year, targeting broadband-connected subscribers with TiVo Series3 DVRs, including the new TiVo HD.

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According to the second annual study from Knowledge Networks on how viewers use Web sites to watch TV programmes, the percentage of people who watch TV shows on Web sites is not expanding, but those who use those sites tend to watch more programmes.

The study also found that younger viewers use such sites more often than older generations, and they are more willing to accept advertising during the programmes.

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Heavy users of U.S. blog sites are particularly more likely to consume news and entertainment online content, compared with the average Internet population, comScore reported.

According to a new study released Monday by comScore, using its Segment Metrix tool, those "heavy bloggers" consumed over three times as much content on social news ranking site Digg.com as the average online user, and also had much more consumption of content at other news sites, such as CTVGlobeMedia, DrudgeReport.com, HuffingtonPost.com, Salon.com and ABC News Digital.

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Global mobile entertainment market has continued to prosper in recent years, and expected to reach US$38 billion by 2011, according to eMarketer.

In 2006, market revenue totaled $18.9 billion. Based on a prediction by Informa, it will grow more than double within five years to $38.1 billion in 2011.

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NRC Handelsblad on Thursday became the first Dutch newspaper to publish a daily electronic version, making all sections and supplements available on ePaper in the Netherlands and abroad, at any time to subscribers with an iLiad eReader, according to a press release.

In 1995, newspaper was also the first national Dutch newspaper to launch its own Web site, stated Birgit Donker, editor of NRC Handelsblad.

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Executives at online video service Blinkx will launch mobile photo blogging service NowThen in the United Kingdom today, Brand Republic reported Tuesday.

NowThen began as a tool to be used by employees to visually communicate between their U.S. and UK offices, but became so popular that developers Erin Laye and Kat Malinowska were asked to launch the service to the public.

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Mobile music applications are one of the fastest growing mobile services, according to results of a global survey by TNS Global Technology.

In 2007, the use of mp3 players on mobile phones increased 78 percent; listening to the radio on mobile phones was up 140 percent.

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YouTube will launch a live video service later this year, according to reports by Industry blogs TechCrunch and NewTeeVee late last week.

YouTube co-founder Steve Chen verified the news during a conversation with Pop17 videoblogger Sarah Meyers.

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