World Digital Media Trends

Friday 21 November 2008

Social networking used by 85% of Brazilian online population

Social networking is a top online destination category for Internet users in Brazil, with 85 percent of the country's online population age 15 and up visiting a social networking site in September, up from 76 percent last year, the latest comScore study on the state of the Internet in Brazil indicates.

Compared to other countries with more than 10 million monthly unique Internet visitors, Brazil ranked in the second spot in terms of percentage of reach in the social networking category, with 85 percent, only slightly behind Canada with 87 percent, according to the comScore press release posted on Biz Yahoo!.

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U.S. local search to generate $2.6 billion in 2011

Local search revenues in the United States will exceed US$2.6 billion in 2011, according to data from the Kelsey Group, SFN's World Digital Media Trends 2008 reported.

In 2006, local search generated $922 million. It is expected to boost to $1.5 billion by the end of 2008, up more than 60 percent from two years ago.

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Thursday 20 November 2008

Mobile subscribers in Europe to reach 923 million in 2010

Mobile subscribers in Europe totalled 703 million in 2005. Nearly 60 percent was from Western Europe, and the rest from Eastern Europe, according to the European Information Technology Observatory, SFN's World Digital Media Trends 2008 reported.

This figure is expected to grow to 923 million in 2010, with an annual growth rate of 5.6 percent. The CAGR in Eastern Europe is more than three times that in Western Europe, with 9.4 percent versus 3 percent, respectively.

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Monday 17 November 2008

INQ1 to be a lower cost smartphone

Mobile phone company 3 unveiled its lower cost smartphone alternative INQ1today, and will launch it in the United Kingdom, Australia and Hong Kong beginning in December, the Guardian reported Monday.

Pronounced “ink one,” the phone targets users who want to surf the mobile Web, but can't really afford smartphones like the iPhone, Blackberry Storm or G1. Sure to be called the “Facebook phone,” INQ1 has a button that sends users straight to Facebook.

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Friday 14 November 2008

Global mobile messaging revenues to exceed $100 billion in 2010

Global mobile messaging revenues are expected to grow from US$66 billion in 2006 to $100.7 billion in 2010, according to a Frost & Sullivan’s study, commissioned by mobile open application platform Funambol, SFN's World Digital Media Trends 2008 reported.

In 2006, nearly 70 percent of the revenues came from SMS, which accounted for $45 billion. In 2010, although SMS is expected to continue retaining the lion’s share, its revenues are actually not expected to grow much, totalling a projected $47 billion.

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Thursday 13 November 2008

Mobile messaging, content revenues up in Western Europe

Mobile messaging and content revenues in Western Europe will exceed €26 billion and €23 billion by 2011, respectively, according research by Analysys Research, SFN's World Digital Media Trends 2008 reported.

In 2005, mobile messaging and content revenues in Western Europe collectively accounted for €23.3 billion, of which €4.9 billion was contributed by mobile content, while €18.4 came from mobile messaging.

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Friday 7 November 2008

Global mobile entertainment to generate US$60 billion in 2012

Global mobile entertainment revenues will boost from less than US$30 billion in 2008 to nearly $60 billion in 2012, according research by Juniper Research and eMarketer, SFN's World Digital Media Trends 2008 reported.

Music and games make up the two biggest chunks in 2008, contributing about $10 billion and $8 billion. In 2012, they are expected to remain as the top two, but with relatively flat growth compared to other sectors.

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Times Mobile launches in South Africa

The Times Online has launched Times Mobile, which may be the first South African news Web site to publish mobile multimedia content, BizCommunity reported.

“The African mobile market is currently the fastest growing in the world, so it's important that every media company gears their strategy towards having a strong presence in the mobile arena,” said Colin Daniels, publisher of The Times Online.

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Thursday 6 November 2008

U.S. local online ad to reach $8 billion by 2011

U.S. local online advertising is growing steadily. According to the local Internet advertising model constructed by Jupiter Research, in 2005 it totalled US$3.5 billion, will reach $5.7 billion by the end of this year, and is expected to achieve $8 billion by 2011, SFN's World Digital Media Trends 2007 reported.

Classified advertising is the biggest contributor to total local online advertising. In 2005, it accounted for $2.4 billion, representing a nearly 70 percent share. It is expected to reach $4.9 billion, however, with the share dropping to about 60 percent in 2011.

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Wednesday 5 November 2008

NAA: U.S. newspaper Web audiences set record in 3Q

U.S. newspaper Web sites had more than 68.3 million unique visitors on average, and reached 41.4 percent of the U.S. online population in the third quarter, up 15.8 percent year-over-year, according to a custom analysis by Nielsen Online for the Newspaper Association of America, Media Post reported Monday.

These site visitors also viewed an average of more than 3.5 billion pages per month throughout the quarter, a growth of 25.2 percent over the same period.

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Tuesday 4 November 2008

Quebec newspaper partners with Google

The weekly newspaper Quebec Chronicle-Telegraph is one of the latest to link up with Google, making its archives available on the Internet giant's search engine, The Chronicle reported Tuesday.

The Chronicle-Telegraph launched in 1764 as the Quebec Gazette, and claims to be North America's oldest continually published newspaper. The Quebec, Canada-based newspaper is looking for more ad revenue streams, and hopes partnering with Google will help.

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Monday 3 November 2008

Australia’s digital investment to hit $17.9 billion next year

Australian companies will spend more than AU$17.9 billion in 2009 to deliver digital services, 17 percent more compared to this year, according to a new survey by the Australian Interactive Media Industry Association (AIMIA), The Australian reported.

However, the authors of the survey blamed the government for not supporting the growth of a so-called “vital channel for commerce.”

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Facebook 5th most popular site in UK

In September, Facebook became the no. 5 most popular Web site in the United Kingdom, seeing its traffic increase 80 percent from September 2007 to 18.4 million unique users, according to data from online measurement group ComScore, Media Guardian reported Monday.

As it rose to a position in the top five most visited sites, Facebook also became more popular than the BBC's network of Web sites.

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Friday 31 October 2008

Dennis digital magazines grow readership numbers

Dennis Publishing’s newest digital magazines, iGizmo and iMotor, each have more than 100,000 readers per issue, while its first digital title, Monkey, launched in 2006 and averages 283,541 readers weekly, according to ABCe figures, Press Gazette reported Thursday.

The UK publisher's iGizmo, a technology title, launched in February and has 101,785 readers per issue, according to figures July figures. iMotor, launched in July, averages 108,622 readers every two weeks.

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Thursday 30 October 2008

Social networking reaches 67% of U.S. online users

Social networking media is booming in the United States, reaching 67 percent of the total online population, according to October 2007 data from comScore, SFN's latest report, A Publishers Guide to New Technologies, reported.

Unique user numbers were up to 121.2 million, a 16 percent increase compared with November 2006.

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