Shaping the Future of the Newspaper Blog - Industry Trends

comScore: Mobile social networking gains ground

Fri, 12 Mar 2010 15:40:27 -0600

Mobile social networking is growing rapidly. As of January, 17.1 percent of mobile subscribers in he United States accessed a social networking site or blog, compared to 13.8 percent in October 2009, according to new data from comScore MobiLens.

Facebook and Twitter both have marked triple-digit traffic growth on the mobile Web last year, according to comScore's release last week. This made their U.S. audiences 25.1 million and 4.7 million in total, respectively.

SFN report: Entertainment top online category with highest reach

Wed, 10 Mar 2010 14:47:46 -0600

In January 2009, entertainment was the online category with the highest reach in the six countries surveyed, reaching more than eight out of 10 people, except in Australia, SFN's World Digital Media Trends 2009 reported.

Other than in Switzerland, the entertainment audience grew in all countries. The increase was in double digits in Spain, Brazil and the United Kingdom, according to the Nielsen Company.

SFN report: Global mobile advertising to exceed $19.1 billion in 2012

Wed, 03 Mar 2010 16:37:49 -0600

Global mobile advertising spending totaled US$2.7 billion in 2007, according to eMarketer, and is expected to exceed $19.1 billion in 2012, SFN's World Digital Media Trends 2009 reported.

Mobile message advertising contributed the majority in 2007, and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and mobile search advertising accounted for a niche amount in 2007, but will rise from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012, respectively, eMarketer projects.

SFN report: New business development/innovation, ad sales & e-business are development priorities

Mon, 01 Mar 2010 16:13:15 -0600

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

SFN report: Global newspaper advertising loses share; Internet gains

Wed, 24 Feb 2010 14:39:45 -0600

Global newspaper advertising revenues totalled $105.8 billion in 2003, or 28.3 percent of the total advertising spending, according to PriceWaterhouseCoopers LLP. Internet, including wired and mobile, only accounted for $12.6 billion, or 3.4 percent in that year, SFN's World Digital Media Trends 2009 reported.

Newspaper advertising dollars have grown slowly throughout the years, and are projected to reach $136.8 billion in 2012. However, newspapers are projected to lose share to other media, most notably digital, to 21.6 percent.

SFN report: Journalism and sales skills; convergence of multimedia operations top possible developments for publishers

Mon, 22 Feb 2010 14:12:23 -0600

SFN report: RSS, video and contextual ads top online features of top 100 U.S. newspapers

Thu, 18 Feb 2010 16:24:53 -0600

In the United States, the top online features of the top 100 newspapers in 2008 include RSS, video and contextual ads - each with 100 percent penetration, according to the Bivings Group report, The Use of the Internet by American's Newspapers.

Other popular features included photos, local weather, section RSS, reporter blogs, social bookmarks and reporter blog comments, with more than nine out of 10 sites adopting these features, SFN's World Digital Media Trends 2009 reported.

Nielsen: Will consumers pay for online content? Maybe

Tue, 16 Feb 2010 16:02:38 -0600

Will consumers pay for online news and entertainment contents that are now free?

According to a recent Nielsen survey which covered more than 27,000 consumers across 52 countries, 85 percent said they would like free content remain free. However, when asked based on specific types of content, survey participants are more likely to at least consider paying for particular categories, especially if they have ever done so, the research company said in a blog post.

SFN report: Senior decision-makers most ready for change; operational-level staff less confident

Mon, 15 Feb 2010 15:35:03 -0600

The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, according to the latest SFN's report, Charting the Course for Newspapers.

The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.

SFN report: U.S. to lead with most media expenditures through '11

Thu, 11 Feb 2010 15:38:50 -0600

The United States topped others as the country with the most media expenditures throughout the years, with more than $112 billion in 1997 and $179 billion in 2007, though it is expected to recess to $169.8 billion in 2011, SFN's World Digital Media Trends 2009 reported.

It leads Japan, in the second spot, with a wide gap more than threefold, while Germany and the United Kingdom come next, according to ZenithOptimedia.

SFN report: Most publishers enthusiastic for change

Mon, 08 Feb 2010 16:22:17 -0600

SFN report: Netherlands and Sweden led in broadband revenue per capita in '07

Thu, 04 Feb 2010 16:17:50 -0600

According to IDATE and Ofcom, in 2002, Sweden and Canada led in broadband revenue per capita, with £27 and £26, respectively. The Netherlands and the United States came next with £19 and £14, respectively, SFN's World Digital Media Trends 2009 reported.

In 2007, Netherlands rose to the first place with £75 in revenue per capita, beating Sweden's £65, Canada's £61, and the United States'53 percent.

SFN report: Materials, printing, administration, distribution and content generation most expensive costs to newspapers

Mon, 01 Feb 2010 21:42:02 -0600

SFN report: 18.1 million or 10.8 percent of U.S. online users tweet in 2010

Thu, 28 Jan 2010 15:51:17 -0600

Twitter has gained enormous popularity globally since its launch in 2006. According to Alexa, Twitter was ranked 29th in terms of Web traffic. A compete.com blog entry in February 2009 ranked it as the third most used social network, with about six million unique monthly visitors and 55 million monthly visits. However, only about four out of 10 users are retained, SFN's World Digital Media Trends 2009 reported.

Nielsen ranked Twitter as the fastest-growing site in the Member Communities category for February 2009, with a monthly growth of 1,382 percent, while Zimbio and Facebook followed with an increase of 240 percent and 228 percent, respectively.

SFN report: Profitability, streamlining & technology investments important for cost savings

Tue, 26 Jan 2010 16:31:04 -0600