OPA: U.S. users spent most Internet time on content

Posted by Erina Lin on March 19, 2009 at 10:10 AM

Content still takes up the most time spent online in U.S., and continued to grow in 2007, according to the OPA Internet Activity Index, SFN's World Digital Media Trends 2008 reported.

By December 2007, it accounted for nearly half of online time.

Communication made up the second most time spent online, but has shrunk since 2006. In December 2007, it accounted for nearly 30 percent.

Commerce takes up about 18 percent of time spent online, according to OPA.

Additionally, search still made up the least time spent online in December 2007; however, it is rising, up from 4.7 percent in December 2006 to 5.2 percent in December 2007, according to the report, World Digital Media Trends 2008, released by SFN and the World Association of Newspapers.