SFN report: U.S. online video usage up on minutes spent and number of visitors

Posted by Erina Lin on October 9, 2009 at 3:23 PM

According to the Nielsen Company, minutes spent on online video in the United States were up from 12.6 billion minutes in February 2008 to more than 21.6 billion minutes in February 2009 - an increase of 71 percent. The number of videos streamed rose from 6.3 billion to 8.9 billion, up 41 percent from February 2008 to February 2009, SFN's World Digital Media Trends 2009 reported.

Unique viewers of online video in the United States in February 2008 totalled 115.8 million, and increased to 127.6 million one year later, up 10 percent, according to the Nielsen Company.

In February 2008, an average user streamed 54.7 videos and spent two minutes per stream.

The figures went up to 77.1 streams and 2.43 minutes per stream in February 2009, increases of 27 percent and 22 percent, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.