SFN report: Internet to make up 19 percent ad share in 2012
According to PricewaterhouseCoopers LLP and Wilkofsky Gruen Associates, Internet advertising, including wired and mobile, accounted for $12.6 billion in 2003, only about one-tenth of newspaper ad spending that year, which totalled $105.8 billion, SFN's World Digital Media Trends 2009 reported.
PricewaterhouseCoopers predicts that in 2012, Internet advertising spending will reach $120.4 billion. Although it is still less than newspaper advertising, which is expected to be $136.8 billion, it accounts for 19 percent, only about two percent away from newspapers' share, which is at 21.6 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2009%2F11%2Fsfn_report_internet_to_make_up_19_percen.php&bodytext=<form mt:asset-id="4291" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="global internet and NP ad.jpg" src="http://www.sfnblog.com/industry_trends/global%20internet%20and%20NP%20ad.jpg" class="mt-image-none" style="" height="413" width="614" /></form><div><form mt:asset-id="4291" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"></form><br /><div><p class="MsoNormal">According to <a href="http://www.pwc.com/us/en/index.jhtml">PricewaterhouseCoopers
LLP</a> and <a href="http://www.wilkofskygruen.com/">Wilkofsky Gruen Associates</a>,
Internet advertising, including wired and mobile, accounted for $12.6 billion
in 2003, only about one-tenth of newspaper ad spending that year, which
totalled $105.8 billion, <a href="http://www.wan-press.org/article18214.html">SFN's
World Digital Media Trends 2009 reported.</a></p><p class="MsoNormal"><a href="http://www.wan-press.org/article18214.html">However, Internet ad spending is rapidly gaining share - its
share reached 12.6 percent of total advertising spending, up from only 3.4 percent
back in 2003. Newspapers' share, however, is dropping from 28.3 percent to 23.7
percent in 2008.</a></p></div></div>&title=SFN report: Internet to make up 19 percent ad share in 2012){kind=link}
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