SFN report: Internet most influential, but TV most used in UK and Germany
The Internet tops the list of the most influential mediums, accounting for more than 40 percent of influence points in the United Kingdom and Germany, and 37 percent in France, according to the Digital Influence Index Study 2008 by Fleishman-Hillard Inc. and Harris Interactive.
TV is ranked next. Radio, newspaper and magazines lag behind with less than 20 percent of the points, SFN's World Digital Media Trends 2009 reported.
In terms of share of time, however, TV makes up the biggest section in the United Kingdom and Germany, while the Internet comes next and then radio.
Printed media - newspaper and magazines - only account for less than 10 percent share each in the three countries surveyed, much lower than the points in terms of share of influence, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F01%2Fsfn_report_internet_most_influential_med.php&bodytext=<form mt:asset-id="5329" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="share of media influence.jpg" src="http://www.sfnblog.com/industry_trends/share%20of%20media%20influence.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="637" width="398" /></form><div><p class="MsoNormal">The Internet tops the list of the most influential mediums, accounting
for more than 40 percent of influence points in the United Kingdom and Germany, and 37
percent in France, according to <a href="http://releases.fleishmanhillard.com/download/The-Digital-Index-Influence-Key-Findings.pdf">the
Digital Influence Index Study 2008</a> by <a href="http://www.fleishman.com/">Fleishman-Hillard
Inc</a>. and <a href="http://www.harrisinteractive.com/">Harris Interactive. </a><span style=""> </span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">TV is ranked next. Radio, newspaper and magazines lag behind
with less than 20 percent of the points, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital Media
Trends 2009 reported.</a></p>
<p class="MsoNormal"><o:p> </o:p></p></div>&title=SFN report: Internet most influential, but TV most used in UK and Germany){kind=link}
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