SFN report: U.S. online video marketing spending to reach $7.1 billion in '12
U.S. online video marketing spending totaled US$471 million in 2007, according to Forrester Research, Inc.
However, the spending is expected to skyrocket to more than $7.1 billion in 2012, with the majority of the spending coming from retail and wholesale trade, travel and hospitality, SFN's World Digital Media Trends 2009 reported.
According to AccuStream iMedia Research, U.S. online video advertising reported a steady growth, especially during 2004 and 2006, when the annual growth each year reached more than 85 percent. Since 2007, the growth rate has slowed, but still remains at a minimum of 20 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
0 TrackBacks
Listed below are links to blogs that reference this entry: SFN report: U.S. online video marketing spending to reach $7.1 billion in '12.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/20336
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F01%2Fsfn_report_us_online_video_marketing_spe.php&bodytext=<p class="MsoNormal"><form mt:asset-id="5350" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="us online vd marketing.jpg" src="http://www.sfnblog.com/industry_trends/us%20online%20vd%20marketing.jpg" width="290" height="313" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></form></p><p class="MsoNormal">U.S. online video marketing spending totaled US$471 million
in 2007, according to <a href="http://www.forrester.com/rb/research">Forrester
Research, Inc.</a> </p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">However, the spending is expected to skyrocket to more than $7.1
billion in 2012, with the majority of the spending coming from retail and
wholesale trade, travel and hospitality, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital Media
Trends 2009 reported.</a></p>
<p class="MsoNormal"><o:p> </o:p></p> &title=SFN report: U.S. online video marketing spending to reach $7.1 billion in '12){kind=link}
Leave a comment