SFN report: Global newspaper advertising loses share; Internet gains

Posted by Erina Lin on February 24, 2010 at 2:39 PM

Global newspaper advertising revenues totalled $105.8 billion in 2003, or 28.3 percent of the total advertising spending, according to PriceWaterhouseCoopers LLP. Internet, including wired and mobile, only accounted for $12.6 billion, or 3.4 percent in that year, SFN's World Digital Media Trends 2009 reported.

Newspaper advertising dollars have grown slowly throughout the years, and are projected to reach $136.8 billion in 2012. However, newspapers are projected to lose share to other media, most notably digital, to 21.6 percent.

Internet advertising spending, however, continues to grow rapidly and is projected to reach $120.4 billion by 2012. Internet advertising also has ramped up its share against other media, from 3.4 percent in 2003 to 19 percent by 2012, according to PwC.

According to ValueNotes Research, global newspaper print advertising is down from nearly $50 billion in 2000 to less than $40 billion in 2010, with the CAGR of -8.2 percent.

Newspaper online advertising, however, is growing strong. ValueNotes projects CAGR increases at 25 percent between 2000 and 2010, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.