SFN report: Materials, printing, administration, distribution and content generation most expensive costs to newspapers
The first annual World Newspaper Future & Change Study is a global research study about newspaper publishers' business strategies moving forward for the next five years, with the key objective to inspire newspaper executives to invest and innovate their business units and business practices, the latest SFN's report, Charting the Course for Newspapers, reported.
The purpose of the study is to pinpoint the business and strategic challenges of the world's newspapers, and then to identify the publishers' strategies moving forward to turn the challenges into opportunities.
Cost reductions planned for the next year are led by the five most expensive costs to newspapers: materials, including paper, printing, administration, distribution and content generation. Paper, printing and distribution alone typically represent 65 to 70 percent of the costs of a newspaper operation.
The survey results suggest that tightening up the operation by cutting fat and smoothing efficiencies from some of the most expensive links on the value chain will go a long way to improving the bottom line.
The weighty list of preferred efficiencies was followed by content syndication, consolidation of office spaces, capital investments, marketing, consumer sales, advertising, product development, IT and training. The survey results across the board showed the continued investment for staff and management training.
The report, released by SFN and the World Association of Newspapers and News Publishers, details the results of the Future & Change Study, completed in partnership with the Norwegian School of Management and the University of Central Lancashire in the United Kingdom, which shows a majority of the 653 respondents around the world are looking to businesses outside the printed newspaper in order to grow revenues and revamp structures along the value chain that are no longer functioning at full throttle.
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F02%2Fsfn_report_materials_printing_administra.php&bodytext=<form mt:asset-id="5557" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="areas for cost reduction.jpg" src="http://www.sfnblog.com/industry_trends/areas%20for%20cost%20reduction.jpg" width="494" height="360" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></form> <div><p class="MsoNormal">The first annual World Newspaper Future & Change Study
is a global research study about newspaper publishers' business strategies moving
forward for the next five years, with the key objective to inspire newspaper
executives to invest and innovate their business units and business
practices, <a href="http://www.wan-press.org/article18356.html">the latest
SFN's report, Charting the Course for Newspapers, reported</a>.</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">The purpose of the study is to pinpoint the business and
strategic challenges of the world's newspapers, and then to identify the
publishers' strategies moving forward to turn the challenges into
opportunities.</p></div>&title=SFN report: Materials, printing, administration, distribution and content generation most expensive costs to newspapers){kind=link}
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