SFN report: U.S. to lead with most media expenditures through '11
Posted by Erina Lin on February 11, 2010 at 3:38 PM
The United States topped others as the country with the most
media expenditures throughout the years, with more than $112 billion in 1997
and $179 billion in 2007, though it is expected to recess to $169.8 billion in
2011, SFN's World Digital
Media Trends 2009 reported.
It leads Japan, in the second spot, with a wide gap more than threefold, while Germany and the United Kingdom come next, according to ZenithOptimedia.
It leads Japan, in the second spot, with a wide gap more than threefold, while Germany and the United Kingdom come next, according to ZenithOptimedia.
A notable grower is China, which jumped from number 13 to
number five in 2007, and is expected to remain in the top five in 2011.
India is another outperformer - boosted from nothing in 1997 to number 14 in 2007, and will proceed to number 11 in 2011, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers
India is another outperformer - boosted from nothing in 1997 to number 14 in 2007, and will proceed to number 11 in 2011, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers
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The United States topped others as the country with the most
media expenditures throughout the years, with more than $112 billion in 1997
and $179 billion in 2007, though it is expected to recess to $169.8 billion in
2011, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital
Media Trends 2009 reported.</a><br /><br />It leads Japan, in the second spot, with a wide gap more
than threefold, while Germany and the United Kingdom come next, <a href="http://www.zenithoptimedia.com/home/index.cfm?CFID=187813&CFTOKEN=78967671">according
to ZenithOptimedia</a>.</div>&title=SFN report: U.S. to lead with most media expenditures through '11 ){kind=link}
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