SFN report: Entertainment top online category with highest reach
In January 2009, entertainment was the online category with the highest reach in the six countries surveyed, reaching more than eight out of 10 people, except in Australia, SFN's World Digital Media Trends 2009 reported.
Other than in Switzerland, the entertainment audience grew in all countries. The increase was in double digits in Spain, Brazil and the United Kingdom, according to the Nielsen Company.
News and information had the second highest reach - more than 66 percent in all the countries, and more than 75 percent in the United States, United Kingdom and Spain.
Annual audience growth was especially high in Spain, Brazil and the United Kingdom, at more than 20 percent.
Current events and global news, as well as videos/movies reached more than half of the population, except in Switzerland, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F03%2Fsfn_report_entertainment_top_online_cate.php&bodytext=<form mt:asset-id="6053" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="online cat jan 09.jpg" src="http://www.sfnblog.com/industry_trends/online%20cat%20jan%2009.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="263" width="467" /></form><div><form mt:asset-id="6053" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><p class="MsoNormal">In January 2009, entertainment was the online category with
the highest reach in the six countries surveyed, reaching more than eight out of 10
people, except in Australia, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital Media
Trends 2009 reported.</a></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Other than in Switzerland, the entertainment audience grew
in all countries. The increase was in double digits in Spain, Brazil and the United
Kingdom, <a href="http://www.nielsen.com/">according to the Nielsen Company.</a></p></form></div>&title=SFN report: Entertainment top online category with highest reach){kind=link}
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