SFN report: Global mobile advertising to exceed $19.1 billion in 2012
Global mobile advertising spending totaled US$2.7 billion in 2007, according to eMarketer, and is expected to exceed $19.1 billion in 2012, SFN's World Digital Media Trends 2009 reported.
Mobile message advertising contributed the majority in 2007, and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and mobile search advertising accounted for a niche amount in 2007, but will rise from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012, respectively, eMarketer projects.
Mobile advertising, including text messaging, search, display, in-application and video, generated revenue of less than $250 million in 2008 in North America, according to Parks Associates.
In 2013, however, the revenue is expected to reach nearly $1.5 billion, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F03%2Fsfn_report_global_mobile_advertising_to.php&bodytext=<form mt:asset-id="5984" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="global mobile ad.jpg" src="http://www.sfnblog.com/industry_trends/global%20mobile%20ad.jpg" width="504" height="346" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></form> <div><p class="MsoNormal">Global mobile advertising spending totaled US$2.7 billion in
2007, <a href="http://www.parksassociates.com/">according to eMarketer</a>, and
is expected to exceed $19.1 billion in 2012, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital Media
Trends 2009 reported.</a></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Mobile message advertising contributed the majority in 2007,
and will grow from $2.56 billion to $14.2 billion in 2012. Mobile display and
mobile search advertising accounted for a niche amount in 2007, but will rise
from $52 million to $1.2 billion, and from $83 million to $3.8 billion in 2012,
respectively, eMarketer projects.</p></div>&title=SFN report: Global mobile advertising to exceed $19.1 billion in 2012){kind=link}
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