SFN report: online segment in U.S. newspaper reached $3.3 billion in '08
In 2008, U.S. newspapers saw their online segment grow to approximately US$3.3 billion, 5 percent more than in 2007. This is the first time since 2001 that single-digit average growth has been recorded, and at the local level results were very uneven, SFN's World Digital Media Trends 2009 reported.
The growth in newspaper online revenues has, on any reckoning, been impressive.
At the end of 2008, interactive spending held an 11.5 percent share of all local ad spending. The last Borrell Associates research suggests that it is headed for a 15 percent to 18 percent share before levelling off within five years. If it reaches 18 percent, it will become the second-largest shareholder of local advertising, behind newspapers, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F05%2Fsfn_report_online_segment_in_us_newspape.php&bodytext=<form mt:asset-id="6848" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="growth in US NP online rev.jpg" src="http://www.sfnblog.com/industry_trends/growth%20in%20US%20NP%20online%20rev.jpg" width="462" height="253" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></form><div><form mt:asset-id="6848" class="mt-enclosure mt-enclosure-image" style="display: inline;"><p class="MsoNormal">In 2008, U.S. newspapers saw their online segment grow to
approximately US$3.3 billion, 5 percent more than in 2007. This is the first
time since 2001 that single-digit average growth has been recorded, and at the local
level results were very uneven, <a href="http://www.wan-press.org/article18214.html">SFN's World Digital Media
Trends 2009 reported</a>.</p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The growth in newspaper online revenues has, on any
reckoning, been impressive.</p></form></div>&title=SFN report: online segment in U.S. newspaper reached $3.3 billion in '08){kind=link}
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