Survey: Traditional board games still popular online

Posted by Erina Lin on July 20, 2010 at 4:08 PM

The gaming market is no longer the privilege of console games, while online games are getting popular, according to a recent survey conducted by Blockdot, a firm specialised at Interactive Entertainment and Advergaming technologies.

The study, conducted in the spring of 2010 for the third consecutive year, targeted 500 game players on Kewlbox.com.

The study found that on average, online game engagement can last from five to 45 minutes per user session.

Traditional board games are still one of the most popular gaming genres - 88 percent of females and 80 percent of males said they had a positive intent to play these games.

Among female players, puzzle games remain extremely popular, while action-puzzle games gained popularity for both genders.

A dramatic shift in gaming preferences since 2008 goes to first-person shooter games - it was once very popular among males, but dropped 20 percent in positive intent to play, and there is 70 percent increase in negative intent.

Although multi-player games are gaining attention, over nine out of 10 respondents still prefer single-player game play.

The study also found that for female players, the functions of virtual trophies or achievements, as well as ability to rank games or give feedbacks are most expected, while men expect virtual trophies or achievements, and global scoreboards to see how you compared against the world most, according to Blockdot.