Australian newspaper sales drop in past two decades
Although some researches claim newspaper sales in Australia have remained stable throughout the years, new study finds that considering the country's growing population, sales have been in a decline significantly, according to the Media Alliance in Walkley Media Conference this week, mUmBRELLA reported.
The organisation combined data from Audit Bureau of Circulation with Australian Bureau of Statistics population numbers, and calculated an approximate measure of metro and national paper sales per capita over the last two decades.
Even though considering the margin for error, the trend has been downwards, from sales of nearly 160 papers per 1000 population in 1991, to less than 110 per 1000 in 2010, mUmBRELLA reported,
The Australia population has increased by about a quarter to more than 22 million, while newspaper sales have decreased slightly.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Findustry_trends%2F2010%2F08%2Faustralian_newspaper_sales_drop_in_the_r.php&bodytext=<form mt:asset-id="7687" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="AU Newspaper_sales_Walkleys.png" src="http://www.sfnblog.com/AU%20Newspaper_sales_Walkleys.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="241" width="461" /></form><div><form mt:asset-id="7687" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><p class="MsoNormal">Although some researches claim newspaper sales in Australia have remained
stable throughout the years, new study finds that considering the country's
growing population, sales have been in a decline significantly, according to
the Media Alliance in <a href="http://www.walkleys.com/2010conference">Walkley
Media Conference</a> this week, <a href="http://mumbrella.com.au/australian-newspaper-sales-decline-began-two-decades-ago-31358">mUmBRELLA
reported</a>.</p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The organisation combined data from Audit Bureau of
Circulation with Australian Bureau of Statistics population numbers, and calculated
an approximate measure of metro and national paper sales per capita over the
last two decades.</p></form></div>&title=Australian newspaper sales drop in past two decades){kind=link}
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