Monthly online videos approach one billion views in Australia

Posted by Erina Lin on September 9, 2010 at 5:18 PM

Four out of five online Australians (81 percent), or 10.7 million people, viewed videos online in July. Total videos views almost reached a billion (970 million) in that month, according to a comScore new report on video viewing.

A viewer on average watched more than seven hours of video, which means that the time Australians spent on online video rivals that on social networking site Facebook, which totaled about eight hours a month, The Australian reported.

Over 55 percent of the video viewed, or 539 million videos, were on Google-owned sites, and 99 percent of these were watched on YouTube.

Microsoft sites, including Ninemsn - a joint venture between PBL Media and Microsoft - were ranked on the second spot with 29.6 million videos (3 percent), followed by Facebook (12.5 million, or 1.3 percent).

Yahoo! was on the sixth spot, with 5.9 million videos (0.6 percent), while Fox Interactive Media, including social networking site MySpace, was on the eighth (4 million views, or 0.4 percent) and Telstra (3.1 million views, 0.3 percent) was on the ninth.

The report also found that viewers watched 91 videos on average per month, and 64 of which were on YouTube, The Australian reported.