Doctor: Microsoft-Yahoo! deal does little to help newspapers
Posted by Emily Dilling on July 30, 2009 at 4:18 AM
A deal struck between Microsoft and Yahoo offers few advantages to newspapers in the Yahoo Newspaper Consortium, Ken Doctor wrote in a piece for iStockAnalyst.
Mike Silver, the Consortium's executive director, told Doctor "we would expect that with Yahoo now focused on display advertising, the response (to newspaper company needs) should be stronger."
Mike Silver, the Consortium's executive director, told Doctor "we would expect that with Yahoo now focused on display advertising, the response (to newspaper company needs) should be stronger."
"What the deal doesn't
include is more traffic generation, a good Yahoo benefit, as it gives
preference to newspaper content. No Microsoft preference in this deal," Doctor states.
The deal also does not include the right for consortium papers to use resources such as Yahoo's HotJobs site nor does it expand newspapers' local markets since Microsoft and Yahoo will "go their own ways in selling display advertising," leaving consortium papers out of the loop of Microsoft's local.
The deal also does not include the right for consortium papers to use resources such as Yahoo's HotJobs site nor does it expand newspapers' local markets since Microsoft and Yahoo will "go their own ways in selling display advertising," leaving consortium papers out of the loop of Microsoft's local.
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