Printed Blog most recent print industry failure
Posted by Simon Day on July 8, 2009 at 12:51 PM
The Printed Blog, a collection of blogs transferred to print, is the latest and most unique casualty of the print industry's recent slump, the AFP reported on Tuesday.
The hyper local, free of charge newspaper was first published in San Francisco and Chicago in January. It was closed on Wednesday as it had run out of money and was unable to find any investor, founder Robert Karp said.
The hyper local, free of charge newspaper was first published in San Francisco and Chicago in January. It was closed on Wednesday as it had run out of money and was unable to find any investor, founder Robert Karp said.
"This was a difficult decision for us, but the financial reality of the situation demanded that we suspend further publication immediately, and indefinitely," Karp wrote.
"Creating a new breed of newsprint publication from scratch was an amazing experience, and it was humbling to have been so prominently included in the global discussion on the future of journalism and the print media."
Karp had funded the experiment himself and had offered advertisers advertising in similarly cheap price ranges to those available online. However he said the paper suffered the same lack of advertising revenue as other print formats.
"My biggest mistake was letting myself get carried away," he told the New York Times. "I kind of lost sight of the fundamentals of what I should be doing and said to myself, 'Maybe I have a bigger thing here.' I expanded too fast."
The Printed Blog closed after publishing 16 issues and 80,000 copies. A further 100,000 copies were downloaded.
"Creating a new breed of newsprint publication from scratch was an amazing experience, and it was humbling to have been so prominently included in the global discussion on the future of journalism and the print media."
Karp had funded the experiment himself and had offered advertisers advertising in similarly cheap price ranges to those available online. However he said the paper suffered the same lack of advertising revenue as other print formats.
"My biggest mistake was letting myself get carried away," he told the New York Times. "I kind of lost sight of the fundamentals of what I should be doing and said to myself, 'Maybe I have a bigger thing here.' I expanded too fast."
The Printed Blog closed after publishing 16 issues and 80,000 copies. A further 100,000 copies were downloaded.
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