CNN stops production on live Web video
Posted by Leah McBride Mensching on November 16, 2009 at 10:41 AM
Television news network CNN has ended production on continuous live video for its Web site, CNN.com, a "curtailing [of] one of the Internet's biggest news experiments," The New York Times reported last week. In its place, CNN will turn to investing in on-demand video.
Although the network has seen online video advertising gains in 2009, executives have decided the live video featuring news anchors, called CNN.com Live, are not cost-effective. However, the live Web casts make up a small number of videos on the site - two to three million out of 100 million video streams each month.
Although the network has seen online video advertising gains in 2009, executives have decided the live video featuring news anchors, called CNN.com Live, are not cost-effective. However, the live Web casts make up a small number of videos on the site - two to three million out of 100 million video streams each month.
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