Google now shows tweets in search

Posted by Leah McBride Mensching on December 10, 2009 at 5:27 PM

Google Search Appliance, the search hardware used by the online giant, is now able to show tweets along with internal search results, Google announced today.

This real-time information comes thanks to partnerships with Twitter, as well as Facebook, MySpace, FriendFeed, Jaiku and Identi.ca. Yahoo Search, meanwhile, has also expanded space for tweets within its search results, InformationWeek reported today.

"Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too. They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable," Cyrus Mistry, product manager of Google Enterprise Search stated in a blog post.

The new Twitter function in GSA can be enabled, and then users can choose how Tweets are viewed in their search results; however, financial terms are not yet clear, according to the Washington Post.