Deseret News to launch Spanish-language newspaper
Posted by Savita Sauvin on January 27, 2010 at 2:58 PM
Deseret Management Corp., the parent company of U.S. newspaper Deseret News in Utah, will launch a Spanish-language newspaper called El Observador February 9, publishing three times a week, with editions on Tuesdays and Thursdays featuring hard news, while a weekend edition will focus on family-oriented features, Editor & Publisher reported.
"The Hispanic/Latino community in Utah is a very important part of our future, of our 'now,'" said Jim Wall, the publisher of Deseret News, according to a Deseret news article. "They are under-represented. They have no voice." He said in the past, other Spanish-language newspaper efforts in the area had not been credible. "When we decided we would invest in this (endeavour), it was really out of a need to have a voice of trust and credibility."
"The Hispanic/Latino community in Utah is a very important part of our future, of our 'now,'" said Jim Wall, the publisher of Deseret News, according to a Deseret news article. "They are under-represented. They have no voice." He said in the past, other Spanish-language newspaper efforts in the area had not been credible. "When we decided we would invest in this (endeavour), it was really out of a need to have a voice of trust and credibility."
The initial circulation of El Observador will be 10,000 home deliveries each week and another 15,000 on racks and by hand delivery, Wall said in a statement, ABC News reported.
The total 25,000 circulation give El Observador a 50 percent market penetration in its primary market. After the initial launch, home delivery will be offered at US$5 per month, Wall said, according to Deseret News.
Mark H. Willes, president and CEO of DMC, stated that people who speak and read Spanish are one of the fastest-growing segments in Utah and said that through this initiative, "We also want to help them understand and cope with their new environment. They add to the vitality of our communities. We want to help add to the richness of their lives."
Patricia Quijano Dark, former editor of the Argentinean daily Clarin and now the editor of El Observador, told Deseret News that El Observador will not be only for Hispanics: "It's the news that is important to anybody and everybody in the state. It just happens to be in Spanish."
The total 25,000 circulation give El Observador a 50 percent market penetration in its primary market. After the initial launch, home delivery will be offered at US$5 per month, Wall said, according to Deseret News.
Mark H. Willes, president and CEO of DMC, stated that people who speak and read Spanish are one of the fastest-growing segments in Utah and said that through this initiative, "We also want to help them understand and cope with their new environment. They add to the vitality of our communities. We want to help add to the richness of their lives."
Patricia Quijano Dark, former editor of the Argentinean daily Clarin and now the editor of El Observador, told Deseret News that El Observador will not be only for Hispanics: "It's the news that is important to anybody and everybody in the state. It just happens to be in Spanish."
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