Washington Post may launch local business publication
Posted by Savita Sauvin on January 26, 2010 at 4:24 PM
The Washington Post may be looking into providing readers with more news and information on local business. A source told the Washington City Paper that the Post is planning to launch a business publication called Capital Business, which would be issued weekly and cost US$1.99 per week.
This comes less than a year after the Post shuttered its daily business section to "save on newsprint - an important objective in these times." However, the Business Insider pointed out today that the prototype sent out to subscribers for their input is in print, not online.
This comes less than a year after the Post shuttered its daily business section to "save on newsprint - an important objective in these times." However, the Business Insider pointed out today that the prototype sent out to subscribers for their input is in print, not online.
Why? A focus on a target audience is a good way to sell "advertiser-friendly business coverage for niche, monied audiences," even when the ad market isn't doing so well, according to the Business Insider.
Along with the prototype, the Post sent out a survey to some subscribers, aiming to better understand their business interests, as well as asking for opinions and suggestions. The online poll to get subscribers input requests they take a closer look the prototype of Capital Business, stating "Please take a few minutes to look through the publication and focus your attention on the look, feel and types of stories within it, and less on the individual articles. Also, we ask that you disregard that the information within is old and out of date."
According to a description on the prototype's page 2, the publication aims "to offer comprehensive coverage of the people and ideas that animate our local business community, whether it be a start-up in suburban Maryland, a law firm in Washington or a Fortune 500 giant in Northern Virginia," according to the Washington City Paper's City Desk Blogs.
The Post might hire young reporters to perform the ground reporting tasks for the publication, the source told the City Paper.
Along with the prototype, the Post sent out a survey to some subscribers, aiming to better understand their business interests, as well as asking for opinions and suggestions. The online poll to get subscribers input requests they take a closer look the prototype of Capital Business, stating "Please take a few minutes to look through the publication and focus your attention on the look, feel and types of stories within it, and less on the individual articles. Also, we ask that you disregard that the information within is old and out of date."
According to a description on the prototype's page 2, the publication aims "to offer comprehensive coverage of the people and ideas that animate our local business community, whether it be a start-up in suburban Maryland, a law firm in Washington or a Fortune 500 giant in Northern Virginia," according to the Washington City Paper's City Desk Blogs.
The Post might hire young reporters to perform the ground reporting tasks for the publication, the source told the City Paper.
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