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Axel Springer launches paywalls on two German paper sites

Posted by Erina Lin on February 5, 2010 at 3:13 PM
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Axel Springer has decided to add online paywalls on two of its German papers, the Berliner Morgenpost and the Hamburger Abendblatt, right after French newspaper Le Figaro and NYTimes.com, paidContent reported.

Monthly access to all content on morgenpost.de now costs €4.95 (£4.32/$6.79), while a premium monthly subscription to abendblatt.de is €7.95 (£6.93/$10.90).

It is free to acess national news on Abendblatt.de, but it costs extra for content specific to the Hamburg region. Subscriptions for both are renewed every month.

 

In December 2009, Axel Springer launched its paid-for iPhone apps for two of its other German titles, the tabloid BILD and DIE WELT. Christoph Keese, head of public affairs, also announced Axel Springer's intention to work with Google and other search engines to develop a direct payment system, which will charge for individual articles when people click on Google's search results.

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