UK television series moves into print

Posted by Savita Sauvin on February 26, 2010 at 1:18 PM

Future Publishing Group has teamed up with British broadcaster Channel Five and producer North One Television to launch a print edition of television programme The Gadget Show, World Screen reported.

The UK publisher will launch The Gadget Show Magazine in April, according to a press relase. The 132-page title will feature a retrospective on the ultimate gear from 2009, and developments of the future, with editorials from The Gadget Show's on-air team.

The TV series is one of the channel five's most successful show, and the brand's commercial initiative to go into print seems to be a good move, according to Print Week. The Gadget Show print edition will be available for sale at retail outlets throughout the United Kingdom at a cover price of £5.

"The partnership with Future is consistent with the ambitions of Five and North One to take The Gadget Show beyond the confines of TV and develop it into a major consumer technology brand. Future is the market leader in consumer technology publications so we couldn't be happier with their understanding of The Gadget Show brand and their commitment to establishing the new title and making it a huge success," Emma Derrick, Five's commercial development controller, told World Screen.