Newsweek launches Pakistan edition

Posted by Leah McBride Mensching on August 31, 2010 at 3:26 PM

Newsweek magazine has this week launched Newsweek Pakistan, which will have double the print run compared to that of the international edition, The Express Tribune reported today.

Although Newsweek's financial woes are well known in its home country, the United States, print is growing in Pakistan, and the weekly is expected to see success. The launch is in partnership with Pakistani media company AG Publications, according to the Huffington Post. Newsweek was recently sold by the Washington Post Company to audio billionaire Sidney Harman. Newsweek Pakistan was being created before the company announced it would sell the news weekly.

Two other English-language publications have recently launched in the country, including The Express Tribune and Pakistan Today. However, despite rising competition, Newsweek Pakistan editor Fasih Ahmed noted that "Newsweek has been around in Pakistan for years ... we are not taking a risk," The Express Tribune reported.

"Pakistan can only profit from a deeper understanding of its endearingly complicated self, from fresh, clear voices that cut through the din with patient competence. We will present the facts, and arguments, vociferously, without caring for or pandering to the headless herd," Ahmed stated in a press release, the HuffPo noted.