Bloomberg.com launches new section for entrepreneurs

Posted by Savita Sauvin on September 8, 2010 at 2:10 PM

As entrepreneurship-related activities are at their highest in the United States in the past 14 years, Bloomberg is making most of the current boom by launching a dedicated section for business executives and entrepreneurs on its news site, according to MediaBistro.com. The section will focus on "how top global entrepreneurs run their companies."

The new section will feature weekly profiles of innovative companies, insights on weekly Q&A's with renowned entrepreneurs, news features from Bloomberg News and Businessweek, and programming from other Bloomberg properties that include Bloomberg TV's weekly show "Venture with Cris Valerio," featuring interviews with leading entrepreneurs, according to a press release posted on EONBusinesswire.com.

"This section is driven by people and growth businesses. Our readers will get an inside look into innovative entrepreneurs such as Loopt's Sam Altman and companies such as On Deck Capital," Nick Leiber, the section's editor at Bloomberg, was quoted as saying by MediaBistro.

According to findings by Kauffman Foundation Research, transaction costs and barriers to entry have decreased for entrepreneurs since 2001, the press release noted. Meanwhile, as unemployment is currently at 9.6, "more people are tapping their entrepreneurial spirit with hundreds of thousands of new businesses being created each month."

GE Capital will be the exclusive launch advertiser, running campaigns featuring entrepreneurial start-ups that include Taylor Guitars, Polaris and JetBlue on Bloomberg TV, Bloomberg Markets and Businessweek magazines.