UK's Sunday Times launches separate online edition
Posted by Emily Dilling on June 4, 2009 at 6:49 AM
The Sunday Times plans to launch its own online edition, which could eventually charge for content, Media Guardian reported Wednesday.
Until now, Sunday Times content has appeared online along with its daily counterpart, The Times, under the title TImes Online. Though the launch date is uncertain, the new site would be devoted to the Sunday Times content only.
Until now, Sunday Times content has appeared online along with its daily counterpart, The Times, under the title TImes Online. Though the launch date is uncertain, the new site would be devoted to the Sunday Times content only.
Decisions regarding payment plans and what content would be charged
for are also not finalised; however, subscribers to the paper will not
have to pay for access to online content.
The somewhat expected plans to institute payment plans comes after Rupert Murdoch, chairman and chief of the paper's parent company News Corporation, announced the company was "planning to introduce a pay model across all our properties but we will test it first on some of our stronger properties," according to Media Guardian.
James Murdoch, chairman and chief executive of News Corporation in Europe and Asia, said he expects the online editions will take about two years to recuperate on losses from falling advertising revenue from print editions.
"There are lots of ways we can make money from content over and above the advertising market" Murdoch said, describing the online publishing model as "malfunctioning," Media Guardian reported.
The somewhat expected plans to institute payment plans comes after Rupert Murdoch, chairman and chief of the paper's parent company News Corporation, announced the company was "planning to introduce a pay model across all our properties but we will test it first on some of our stronger properties," according to Media Guardian.
James Murdoch, chairman and chief executive of News Corporation in Europe and Asia, said he expects the online editions will take about two years to recuperate on losses from falling advertising revenue from print editions.
"There are lots of ways we can make money from content over and above the advertising market" Murdoch said, describing the online publishing model as "malfunctioning," Media Guardian reported.
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