National Post links newspaper to Web via barcodes
Posted by Simon Day on April 3, 2009 at 8:32 AM
Ontario newspaper The National Post, this week began using two dimensional bar codes that allow newspaper articles to be linked to online video and other content via smartphones, MediaPost reported.
The bar code is read by an application available for free download at nationalpost.com in conjunction with the phone's camera. The user is then redirected to the Web browser and the stories online link
The bar code is read by an application available for free download at nationalpost.com in conjunction with the phone's camera. The user is then redirected to the Web browser and the stories online link
Jonathan Bulkeley, the CEO of the technology's developer Scanbuy, said the National Post is looking to offer the service to advertisers, letting them provide further information about products and services.
"We're supporting hundreds of scans per day in the United States," Bulkeley told MediaPost. "The codes are put on t-shirts and other marketing items to promote brands."
Scanbuy has announced deals with telecommunication companies Alltel, which has now been bought buy Verizon, and Sprint. Nike has used the bar codes in Mexico and Fanta in Scandinavia, according to Bulkeley.
"We're supporting hundreds of scans per day in the United States," Bulkeley told MediaPost. "The codes are put on t-shirts and other marketing items to promote brands."
Scanbuy has announced deals with telecommunication companies Alltel, which has now been bought buy Verizon, and Sprint. Nike has used the bar codes in Mexico and Fanta in Scandinavia, according to Bulkeley.
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