Study: Lower prices, media exposure help e-reader sales
Posted by Leah McBride Mensching on October 7, 2009 at 4:55 PM
Amazon is lowering its price on
e-reader Kindle 2 to US$259, and at the same time other e-readers are
on the market for more affordable prices ($199 for the Sony Reader
Pocket Edition, for example), PC World reported today. The lower
prices and wider range of content and distribution have created media
buzz about the e-reader category, which is likely to translate to
sales, according to Forrester Research.
In the United States, e-reader sales are rising faster than experts had predicted, and are expected to reach three million by the end of the year, according to Forrester's Sarah Rotman Epps.
In the United States, e-reader sales are rising faster than experts had predicted, and are expected to reach three million by the end of the year, according to Forrester's Sarah Rotman Epps.
Sales are growing faster than Forrester had originally expected, mostly due to "falling device prices, more content availability, better retail distribution and lots and lots of media buzz," Epps stated.
However, she warns: "Our holiday projections should be seen for what they are: An acknowledgment that 2009 has been and will be a year of breakout success for eReaders, tempered by realism that retailers, despite their best intentions, are still learning how to sell these products to curious but uninformed consumers."
However, she warns: "Our holiday projections should be seen for what they are: An acknowledgment that 2009 has been and will be a year of breakout success for eReaders, tempered by realism that retailers, despite their best intentions, are still learning how to sell these products to curious but uninformed consumers."
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